Published on December 4th, 2013 | by Dembonez19


Review: Chipotle Scarecrow

Review: Chipotle Scarecrow Dembonez19

Developer: Chipotle Mexican Grill
Publisher: Chipotle Mexican Grill
System: iOS
Release Date: September 12, 2013



User Rating: 0 (0 votes)

A very haunting trailer was posted a few months ago that introduced people to a game developed by Chipotle Mexican Grill for iOS. Enter the Chipotle Scarecrow, a man with the mission to destroy the idea of processed, artificially injected food and replace it with wholesome, all-natural ingredients. It may not sound that interesting, but the game itself is actually pretty clever marketing.

Chipotle Scarecrow is free to play, so whether or not you enjoy playing it, you will end up getting your money’s worth from downloading it. The game itself has its charm, and the concept of it is solid. There are four different levels involving guiding the scarecrow around and completing different tasks. While the controls are basically the same throughout, the method in which each level is completed is very different.

There is slight replay value in that once the game is completed, there are extra tasks unlocked that need to be tackled the next time around. On top of this, the levels expand and add to the challenge of the game. Playing through it once, it comes across as easy, but that is just an introduction. In order to really challenge yourself, playing it over again will wield a more difficult run. This only expands the levels, however. There are no changes in atmosphere; only new obstacles are added.

The controls of Chipotle Scarecrow can be thrown off at times. Since they utilize a gyro mechanism to control the scarecrow, the controls are at the mercy of how you hold your device. At one point, the game either pauses itself or is easy to pause in general. This ruins the controls unless you think to reset your iOS device’s initial position before resuming the game. Regardless, this is a major inconvenience in how the game is played because it could mess up your progress and momentum. In a couple of levels, momentum is important as slowing down could cause you to lose some of what is being carried.

Chipotle Scarecrow’s story isn’t a deep one, but the idea behind it is a combination of advertisement and awareness. With anything involving food, you want to know what exactly is going into it. Without pinpointing any specific competitors, Chipotle Scarecrow does a good job of explaining what IT does by using a charming game as a way of demonstrating it. The truth behind it has come into question a few times, but the fact that Chipotle went above and beyond to create a game as a way of showing what it’s all about should make players more curious about the restaurant in general. It is a unique marketing idea that hasn’t been done very often if at all, and the trailer did an amazing job of drawing people in to begin with.

If you are interested in giving this game a try in spite of its issues, feel free to pick it up! Remember that it is free, and you can’t really argue with “free”.

+ Free to play
+ Charming concept
– Controls take getting used to
– Too easy to pause, interrupting gameplay

Final Score: 3 out of 5

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About the Author

Recent college graduate with a BA in Game Art and Design and extremely avid gamer to boot.

  • Great review, James! The Scarecrow short film is really well made. I remember that one from a few months back. I never would’ve guessed it was produced by Chipotle until the revelation of their logo at the end.

    Seems like a pretty interesting game, although since it’s iOS exclusive at the moment, I can’t play it. Not a huge fan of gyro controls though, lol.

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